With the design of the new Austin finalised and limited production of the early cars 696c cars underway, the Austin Motor Company began running a weekly advertisement in the "Light Car and Cyclecar Magazine". Aimed clearly advertising all the many advantages of owning a 'proper' small car, rather than a rickety cycle car or motorcycle and sidecar, the text and pictures described and illustrated all that might be enjoyed. As few new Sevens were at first available, early illustrations featured the prototype models and included as drivers and passengers Sir Herbert's two daughters, Irene and Zeta.
As small changes were made to the cars, instead of retaking the pictures, the Publicity Department artworked the images, with the knowledgeable and eagle-eyed able to spot these.
Settings for the images ranged from family adventures to single ladies and young couples enjoying visits to the cinema, theatre, and golf course, as well as businessmen and sales representatives free to roam the country.
Convenient features of the car were also promoted, with ladies shown starting the engine and erecting the hood, though it would be November before an electric starter became part of the standard equipment, and a point at which production levels were increased and prices lowered.
The full-colour cover page of the Light Car and Cycle Car magazine was also occasionally used to promote Auction Seven, and these, along with many others, ranging from 1922 to 1938, have been digitally restored and are available in high resolution, spread across the pages starting here..